October isn’t just about leaves changing colors or pumpkin-spiced everything—it’s also Breast Cancer Awareness Month, a time when communities, nonprofits, and businesses unite to raise awareness, support survivors, and promote early detection. For Chevrolet and local dealerships like Cecil Clark Chevrolet, this month provides a powerful opportunity to live out their values, give back, and make a difference.
Chevrolet’s National Efforts: More Than Just Marketing
Chevrolet doesn’t treat October as a marketing gimmick—its commitment to breast cancer awareness is embedded in its corporate social responsibility. Here’s how Chevy shows up:
1. Partnering with the American Cancer Society & “Making Strides”
- Chevy has been a long-standing partner of the American Cancer Society’s Making Strides Against Breast Cancer initiative.
- Over the years, Chevrolet and General Motors have contributed more than $20 million to support breast cancer research, patient services, and awareness efforts.
- In 2024 alone, Chevy and its dealer network helped contribute over $1.7 million toward the cause.
2. #IDriveFor / #WeDriveFor Social Campaigns
- One of the more visible efforts is a social media giving campaign: every time someone uses #IDriveFor (or more recently #WeDriveFor) on platforms like Twitter or Instagram during October, Chevrolet commits to donating $5 to the American Cancer Society (with a cap).
- This approach allows individuals to participate easily—by posting and sharing personal stories or dedications—while amplifying the message.
3. Turning the Race Track Pink
- Chevy brings its commitment into the spotlight through motorsports. During NASCAR Cup Series events in October, a pink Chevrolet Camaro serves as the pace car.
- For every lap run under caution in select races, Chevy donates $350 to the ACS, up to a specified limit (often $50,000).
- Additionally, Chevy provides special race-day experiences to breast cancer survivors and caregivers—bringing them into the fold in memorable ways.
We’re stronger together. Get involved and join us in the fight against breast cancer. Donate today! https://donate.cancer.org/…/dydnsmjpxoffubumvi…/directed
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